PRIVACY
NOTICE

1. WHO WE ARE

Valley House Investments Ltd is the data controller for personal information collected through the Pattersons Famous Fried Chicken website and newsletter. This means it decides why and how that information is used.

2. INFORMATION WE COLLECT

We may collect your email address and newsletter consent; information you enter into contact, careers or other website forms; correspondence you send to us; and limited technical or usage information provided by your browser, device, website host or embedded services.

3. HOW WE USE IT

We use personal information to send Pattersons news, offers and new-opening updates where you have chosen to receive them; respond to enquiries; operate and protect the website; process applications or requests; understand website performance; and meet legal obligations.

For newsletter emails, our lawful basis is your consent. For enquiries and site administration, we may rely on taking steps at your request, legitimate interests or legal obligations, depending on the circumstances.

4. NEWSLETTER AND MARKETING

We only add you to the Pattersons email list when you actively consent. You can withdraw consent at any time by using the unsubscribe option in a marketing email or by contacting us. Withdrawing consent does not affect processing that was lawful before withdrawal.

We may keep a limited suppression record after an unsubscribe request so that we can respect your choice and avoid adding the address back to marketing lists accidentally.

5. WHO WE SHARE INFORMATION WITH

We may use trusted suppliers for website hosting, Webflow form processing, email delivery, security, analytics and website content. They may only use personal information to provide their services to us and must protect it appropriately. We may also disclose information where required by law. We do not sell personal information.

6. INTERNATIONAL PROCESSING

Some technology suppliers may process information outside the United Kingdom. Where data-protection law requires it, we use an approved transfer mechanism or other appropriate safeguard.

7. HOW LONG WE KEEP IT

Newsletter information is kept while you remain subscribed or while it is otherwise needed to administer your preferences. Other information is kept only for as long as necessary for the purpose collected, to deal with disputes or to meet legal, accounting or reporting requirements.

8. EMBEDDED CONTENT AND COOKIES

The website may display content or review feeds supplied by services such as Instagram, Google, Tripadvisor and Elfsight. Those services may receive technical information when their content loads and their own privacy notices also apply. Cookie controls for non-essential services will be completed before the final website launch.

9. YOUR RIGHTS

Depending on the circumstances, you may ask for access to your personal information, correction, deletion, restriction, portability or object to its use. You can withdraw newsletter consent at any time. Contact us using the email above to make a request.

You can also complain to the UK Information Commissioner’s Office. Visit ico.org.uk/make-a-complaint.

10. CHANGES TO THIS NOTICE

We may update this notice when the website, newsletter suppliers or legal requirements change. The latest version and update date will remain on this page.